Monday, April 25, 2016

The Most Viral Instagram of 2015

When examining the most popular Instagram posts of 2015, one thing is abundantly clear: celebrities provide the most viral content on this network. In particular, if you are a Kardashian or a Swift, then your viral status is the highest of the high. CNN ranked the ten most popular posts of 2015 and Kendall Jenner's hair hearts won by a landslide with 3.2 million likes.


Taylor Swift's apology from Kanye came in a paltry second place with only 2.6 million views.



However, Swift dominates the total list having five of the ten most popular posts on Instagram and racking up over 11 million likes on those five photos alone in 2015. Swift boasts and impressive 74.8 million followers on Instagram (second only to Selena Gomez who has 76.2 million followers.) Selena only achieved Instagram once in the top ten list posting a selfie in her favorite sweater which was the seventh most viral post of 2015.


Trends:

  • All ten images were of female celebrities
  • 8/10 images were of pop stars while the remaining 2 were of Kardashian lineage
  • 4/10 of the images were selfies

Other Viral Instagram Content

Besides original content, curated photos and memes tend to have a highly viral presence. FuckJerry is one of the most successful curators on Instagram with 8,9 million followers and no unique content. 


Although Instagram's own policy states, " Don’t share photos or videos that aren’t yours. This includes other people’s posts, and/or things that you have copied or collected from the Internet. Accounts that solely consist of only this type of content may be disabled at any time," it only activates the policy when content is reported as stolen. Because of this loophole, FuckJerry is able to still run and be monetized, "Tebele has started to monetize his big audience of users. He's done a handful of sponsored posts on the F--kJerry account, which he says he named while watching Seinfeld, but he says he has to make sure they're not obvious advertisements — his audience is discerning. He's making enough money from sponsored posts that Instagram is a full-time job."







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